What is digital marketing?
Definition of digital marketing
Digital marketing is a strategy to advertise services & products to the people to achieve sales by using the internet. Back in the time, there was only a print medium available to convey information like newspapers, magazines, books, etc. So the advertising of products and services was very expensive. And only elite companies could advertise their products & services. Because of this, only elite companies had a chance to grow their business. After the digital revolution, the method of advertising has changed. In today’s time, the advertising of products & services has become easy & affordable. Now small & medium businesses and start-ups can also afford to advertise for their products & services because of digital marketing & the internet.
There are mainly 7 types of online digital marketing strategy.
- Search engine optimization (SEO).
- Search engine marketing (SEM).
- Content marketing.
- Social Media Marketing (SMM).
- Pay-per-click advertising (PPC).
- Affiliate marketing.
- Email marketing.