Loyalty Program

CHANNEL / TRADE LOYALTY PROGRAMS

Transforming the relationship between a brand and its trade partners from a purely transactional one to a more emotional relationship is the key to success in a competitive retail environment. The most important factors in this relationship are designing mutually beneficial scheme and incentive structures, ensuring quick and foolproof two-way communication, transparent pay-outs and driving emotional connects through personalized rewards and experiences.

We use our expertise across industries to design and run the perfect loyalty programs keeping in mind all these factors.

Influencer Incentive Program

For a lot of products the key drivers of purchase are not reliant on customer as much as they do on certain influencers. This is highly evident in construction, technology and other such products which a common customer finds tough to understand. In these cases, it wont be off the mark to proclaim that the influencer is the king.

Connecting with the key influencers and incentivising them for their recommendations is a game changer in these scenarios. As these influencers are not directly part of the transaction, there is a crying need for a centralised and formalised program just to identify the key influencers and communicate with them.

We use multiple mechanisms and technological solutions to help brands identify, connect with and incentivise key influencers through customised programs.

Consumer Campaign Management

Consumer campaigns are arguably the most used tool to drive demand. Successful campaigns can enable brands to achieve lot of their objectives in one go. But the biggest problems of running campaigns are lack of visibility of the actual transaction, multi-layered communication with the customer which lacks focus and lack of standardization in the operations.

We combine our retail expertise with technological solutions to run best-in-class consumer campaigns.

Employee Rewards & Recognition

Employee Rewards & Recognition(RnR) has become a crucial part of an organization to motivate employees and enhance job satisfaction. Currently, Employee RnR programs include personal, unique & creative programs to delight your top performers. These programs help retain the top talent and ensure that there is very low attrition. 

We help organizations setup key milestones, identify top performers through our End to End Management of Employee Rewards & Recognition.