What is SEO

Hello everyone, welcome to this article.

SEO is one of the most profitable digital marketing methods because it’s an organic method (it is a free method).

So every website owner wants to rank their website high by Search engine optimization to gain maximum benefit to achieve their marketing goals.

That’s why in this article, you will know about what is Search Engine Optimization?, its benefits, How SEO works, Which is better search engine optimization or search engine marketing? & What can search engine optimization do for your business? And many more.

So let’s get started to know what is SEO? & it’s every aspect to increase your knowledge.

What is SEO ?
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Definition of SEO.

SEO stands for search engine optimization. Search engine optimization is the method of digital marketing in which digital marketers optimize a website’s content according to the search engine algorithm to increase their website’s ranking in search engine result pages to increase traffic to the websites.

Search engines show SEO-optimized content for the most relevant result to their users.

Different types of SEO.

  • On-page SEO.
  • Off-page SEO.
  • Technical SEO.

On-page SEO.

On-page SEO is the subcategory of Search Engine Optimization. In this category, we focus on, to create SEO optimized content for the website to increase search engine ranking. For example,

  • keyword research for the targeted keyword.
  • Create high-quality content to relate to the targeted keyword.
  • Using the target keyword in all correct places, for example, use the targeted keyword in the meta tag, in the headline, etc.
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Off-page SEO.

Off-page SEO is the subcategory of Search engine optimization in which the focus is on, to increase the reputation & reliability of the website with other websites. For example,

  • Create backlinks for the website
  • Show the search engine reliability of the content of your website
  • To increase the authority of your website.

Technical SEO.

Technical SEO is the subcategory of SEO that relates to the technical elements of the website. For example,

  • Security. 
  • Site-speed. 
  • Mobile-friendly.
  • Website design, etc.

How Search Engine Optimization works?

As we already discuss the three subcategories of search engine optimization previously, In this section we will discuss how these types of SEO work.

How on-page SEO works?

On-page SEO is mainly related to the content of the website which, optimizes the content of the website according to the search engine algorithm.

By optimization of the website according to the search engine algorithm, the search engine can easily recognize the topic of the content and rank your website on that keyword according to their algorithm.

The algorithm of the search engine contains various aspects, for example, the relevancy of the content, readability of the content, usefulness of the content for the user, etc to give ranking to the websites.

Search engines use crawling to recognize the content of the website after that search engine algorithm ranks the website according to their criteria.

How to improve on-page SEO?

 These are some points to improve on-page SEO.

  • Using a proper amount of targeted keywords
  • Enhance the readability of the content.
  • Using a correct writing structure.
  • Write meta-tag according to the main keywords.
  • Content should be relevant to the targeted keyword.
  • The quality of the content should be high.
  • Content should be useful for the reader, etc.

How off-page SEO works?

Off-page SEO is mainly related to the reputation, authority & reliability of your website with other websites.

By increasing the number of quality backlinks from other websites, search engine algorithms consider this as a trustable source because many other websites refer to your content.

When another website provides your website’s content backlinks, the search engine algorithm considers your content socially acceptable, reliable & from a trustable source & considers your content relevant for the search result.

Because of this search engine algorithm, your website authority and ranks increase on the search engine result page.

How to improve off-page SEO?

These are some points to improve the off-page SEO.

  • By increasing the quality of backlinks for your website.
  • Improving the relationship with another website by guest posting.
  • By providing appreciation & backlinks to the deserving website in terms of building relationships with other websites, etc.


How technical SEO works?

Technical SEO is mainly related to the technical aspect of the website which affects the ranking of the website on the search engine result page.

For example,

  • Speed of the website
  • Security of the website
  • Website design
  • Compatible with the different screen sizes, etc.

These types of aspects come in technical SEO because these aspects affect your website ranking.

If your website is not loading quickly, your website has no SSL certificate, your website design & navigation is not user friendly & your website is not responsive, etc because of this, search engines rank your website low due to these technical SEO issues.

How to improve technical SEO?

These are some points to improve technical SEO.

What can SEO do for your business?

As we know that search engine optimization is a digital marketing strategy out of many. It is one of the most profitable digital marketing strategies for businesses because it is an organic method in other words it is a free method.

By doing proper SEO of your content, the search engine to identify content & rank it on their index page according to their algorithm.

This means if you write quality & relevant content & do proper search engine optimization of your content, you don’t have to pay for advertisement of that content because search gives your content a higher rank on their index page. After all, it is the relevant result to their users’ search.

A higher rank means a higher chance to attract more traffic (audience) to your website and more traffic means more eyeballs on your content.

When you have more traffic on your website. Now, you can promote your business to these audiences to grow your business without spending money on advertisements. And get results only by writing quality & relevant content.

What is SEM?

SEM stands for search engine marketing. SEM is a digital marketing strategy in which you have to pay to rank high on the search engine result page.

The advertiser has to bid on the keyword which is relevant to their business for example if you are a wedding photographer then you should bid on keywords like wedding photography nearby me. After that, the search engine algorithm gives your advertisement quality score.

Your advertisement ranking depends upon your quality score, the relevance of your content, the quality of your content & and the bidding amount.

SEM is one of the most effective methods of advertisement because by using SEM you can target warm traffic and warm traffic can be easily converted into hot traffic.

SEM gives you the ability to target a specific audience that is related to your business for example according to demography, age group, gender, etc which is very beneficial for businesses.

Which is better, SEO or SEM?

SEO (search engine optimization) & SEM (search engine marketing) are different digital marketing strategies that fulfill the same purpose but have a different approach to marketing products & services.

Search Engine Optimization.

As we already discussed above, SEO is an organic method of digital marketing. And it is a time-consuming process. It can give a satisfying result in a long period.

Pros of Search Engine Optimization.

  • It is an organic method of digital marketing 
  • By using the SEO method of digital marketing, you can develop a trustable relationship with your audience.
  • SEO allows building relations with your website with other websites.
  • Search engines give authority to the websites by using the SEO method.

Cons of Search Engine Optimization.

  • It is a time-consuming process.
  • Competition is very high.
  • High technical knowledge required.
  • Creating quality backlinks is difficult.

Search Engine Marketing.

SEM is a very effective method of digital marketing because it can target warm traffic, which is relevant to your service & product, and convert those warm traffic into hot traffic easily.

Pros of Search Engine Marketing.

  • By using SEM, you can target a specific audience.
  • Easy conversion of warm traffic into hot traffic.
  • Can give the result quickly than SEO.
  • It can increase the sales of your product & service in a short period.

Cons of Search Engine Marketing.

  • It is an inorganic method of digital marketing.
  • It doesn’t help, to the built relationship with other websites.
  • It doesn’t increase the authority of your website directly.
  • It doesn’t help to build backlinks.
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As a web development & digital marketing company, we offer various web development & digital marketing services which include SEO as well.

We understand our every client’s search engine optimization requirements because we have been working in this area for more than three years.

And we have clients from India & as well as all around the world because we know our clients need & we fulfill their goals with our result-oriented digital marketing services at an affordable price.

For more information about our SEO services, visit our homepage. This will definitely help you to find out one of the best and affordable web development & digital marketing company.

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These are some points, why you should choose our Search Engine Optimization & other digital marketing services.

So this information about what is Search Engine Optimization? I hope this article will help you to know more about what is SEO? If you want to give us some advice and suggestions about this article, you can comment in the comment section.

Thank you.

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